Auckland Unlimited
These are some of the projects I worked on during my time at Auckland Unlimited
Brand guidelines
A simple guidelines format showcasing the new company purpose, strategic objectives, and all necessary brand requirements.
Activate Tāmaki Makaurau
$60M COVID recovery plan for Auckland.
I designed the brand, curated imagery, created assets, toolkit for internal/external stakeholders, all within one week.
Explore Tāmaki Makaurau
$10M campaign to get Auckland residents out experiencing local activities again after COVID.
Brand creation and print and digital assets.
Auckland's Future, Now
Production of all creative elements required including digital assets, print media, and presentation design. Integration of the beautiful Tomokanga (gateway) artwork by Katz Maihi.
Brand dashboard
I implemented a reporting dashboard that showcased the data available through Google analytics and reports generated from our brand home and brand library. The data when viewed as a whole highlighted our successes and areas for improvement.