Travel

Travel-industry design across global campaigns, digital and print, and large-scale retail. From campaign launches to the rollout of 50+ retail stores, this work focuses on clear brand systems, strong customer journeys, and design built to scale.

Travel insurance content

An unexpected injury in Central America turned into a global content story. The journey was documented and reshaped into an insurance campaign, rolled out across STA Travel markets worldwide.

Presentation decks

Campaign posters

Settling in Auckland guide

Presentation decks

1/6

Destination branding

Unifying tourism and economic storytelling to strengthen the impact of destination branding. Developed tools and frameworks, and ensured a consistent and effective brand presence.

Interior layout and graphics

Sylvia Park store design

Retail brand guidelines

Interior layout and graphics

1/6

Physical spaces

Retail design from floor plans and 3D concepts through to architectural coordination and brand guidelines that elevate the in-store customer experience.

Choose your own adventure campaign

Go campaign

Choose your own adventure campaign

1/4

Travel campaigns

These campaigns spanned concept to final art, across POS, flyers, social, screen advertising, EDMs, and more.

Awards night centerpieces

Awards night setup

Awards night collateral

Awards night centerpieces

1/3

Events

Overseeing event design from printed collateral and photography to presentations, seating plans, and handcrafted centrepieces.

1/1

Mapping the Journey

Maps designed to bring destinations to life while supporting wayfinding and storytelling across multiple touchpoints.

Ethical practice

Auditing of global digital content to ensure diverse, inclusive, and responsible representation.

Trained in cultural competency, with practical knowledge of Te Reo, Tikanga, and Te Ao Māori.

Recognised for innovative approaches to safety in complex environments.

Provided creative design services to support communities and social initiatives.