STA Travel
These are some of the projects I worked on during my time at STA Travel
Drop Everything
A simple creative telling customers to drop everything and go travelling.
From concept through to final art, this campaign consisted of point of sale, store signage, flyers, social media, screen advertising, EDM marketing and even a card game to be given away in store.
Just Go
A global campaign designed as part of a larger campaign template kit.
Albany store design
A huge part of my work at STA was retail design. I designed 50+ stores worldwide, many in Australia but also South Africa, Thailand, Singapore, and New Zealand.
I liaised with shopfitters to choose materials, surface treatments, establish time frames and arrange construction and ordering of furniture.
Sylvia Park
store design
After opening, Sylvia Park store became the top selling STA Travel store in New Zealand.
Choose your
own adventure
With a minimal budget I arranged talent, photographer, props and clothing from local suppliers. I then directed the shoot, processed and photoshopped the final creative.
Final assets included posters, animated online assets, and POS decor that showcased adventure travel throughout Africa, Asia and South America.
Stores were decorated with grass on the windows and paw print decals to entice customers into stores
A broken leg?
An opportunity.
When I fell down the steps of a Mayan ruin and fractured my ankle, I decided to make the most of my situation by creating unique photographic content. Determined to complete the remainder of my tour, I documented my adventures - all while wearing a cast, and provided STA Travel with a suite of images for insurance marketing.
Flexi campaign
This campaign promoted flexible fares and flexible travel.
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Forward slashes represented a ‘switch’, in this case the ability to change travel plans as you go by purchasing FlexiFares.
3D Visuals
I learnt 3D Sketchup over a weekend to be able to provide better visual concepts for spaces or retail stores.
EDM Design
Emailers were sent regularly at STA Travel and were very fast turnaround. The ones above are a few examples of a template created for global use.